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patient centricity

Healthcare communications: Time to think differently with patient centricity

Patient centricity, derived from the NHS-driven thinking “no decision about me, without me,” has been adopted by pharma to understand their patients better, to make them part of the journey and to achieve better patient outcomes overall. As with most industries, the root to its success currently lies within patient data.

When we talk about collecting patient data, we think of numbers and statistics, which contribute to drug discovery and prognosis. However, what we sometimes fail to consider, is how data discovery could mean gaining rich information and deep insight.

Seven pharma trends for 2018

Published on 22/12/17 at 10:46am looks ahead to signpost what we expect will be the key industry trends through the course of 2018.

The value of medicine or how to aggressively price a medicine

Partnerships in Clinical Trials Europe

Learning to trust the patient's voice

Published on 31/07/17 at 11:02am

Through digital media and technology, the patient’s voice is only growing in strength and it is of growing importance that pharmaceutical industry pays heed to what is being said. Ben Hargreaves reports on how developing partnerships is becoming increasingly common and integral to the way pharma interacts with its consumers.

Seven pharma trends for 2017

Published on 22/12/16 at 11:34am

What will be the key industry trends in 2017?

Industry uncertainty

Perhaps the biggest hallmark of 2016-going-into-2017 is the sense of hesitation and uncertainty as the industry waits with bated breath in the wake of the two biggest and most indisputable game-changers, not just for pharma, but for the world: Brexit and Trump. As we sit in the eye of the storm and they loom on the horizon, many industry figures are finding it difficult to strategise accurately for the future.

Seven pharma trends for 2016

Published on 24/12/15 at 08:13am
Pharma companies will need to target new strategies to make the most of industry trends in 2016

What will be the key industry trends in 2016?

Pricing pressures

Mission Statement is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, pharma events, pharma service company listings and pharma jobs,
Site content is produced by our editorial team exclusively for and our industry newspaper Pharmafocus. Service company profiles and listings are taken from our pharmaceutical industry directory, Pharmafile, and presented in a unique Find and Compare format to ensure the most relevant matches