Digital Pharma blog
21/05/13 permalink £250 million fund will provide incentive for progress
A new £260 million fund is to help accelerate progress toward electronic prescribing in NHS hospitals.
30/04/13 permalink National Institute of Health Research offering available as booklet and app
AstraZeneca has provided support to an NHS partner launching an online tool to help patients keep track of their health data.
24/04/13 permalink But most patients still rely on low-tech recording methods
A new survey of US doctors has found that most have patients who are measuring their health data themselves, and are sharing this data with their doctor.
19/04/13 permalink Media and marketing firm collaborates with key publishers and media owners
Ebiquity has launched a new service to monitor and benchmark advertising spend and creative for the UK healthcare market.
21/02/13 permalink IBM’s supercomputer has begun work on diagnosis and treatment plans for lung cancer - and never stops learning
Watson, a supercomputer developed by IBM is to make its debut helping oncologists diagnose and choose the best treatment for patients.
04/02/13 permalink ‘One region in England’ will have a portable e-health record by 2015
Health secretary Jeremy Hunt has put his head on the block by pledging that moves towards a ‘paperless NHS’ will be clearly visible in two years’ time.
21/01/13 permalink Virgo and GolinHarris extend collaboration with digital agency
A new global digital practice, go digital health, has been launched by Virgo Health and GolinHarris.
13/12/12 permalink Short video conveys the reality of living with excessive anxiety
Pfizer has worked with patient group Anxiety UK to create a new ‘enhanced reflection’ video to raise awareness of Generalised Anxiety Disorder (GAD).
15/11/12 permalink Health secretary says it will soon be second only to the US in use of telehealth
Technology is to free 100,000 people next year from what health secretary Jeremy Hunt calls the ‘constant merry-go-round’ of doctors’ surgeries and hospitals.
25/10/12 permalink But social media has ‘vital connection’ to patients, says survey
Pharma manufacturers must take to social media in a bid to correct misinformation about the industry and their products, according to a new survey from two digital experts.
12/10/12 permalink Academics to see whether social media can help improve pharmacovigilance
Social media chatter on blogs, tweets and online forums is to be analysed to see whether such comments can help identify adverse drug reactions in advance of action by regulatory authorities.
05/10/12 permalink Growing awards reflect increasing confidence in using digital media
A range of innovative digital programmes created by UK pharma companies and agencies were recognised at last night’s PM Society Digital Awards.
17/09/12 permalink Pharma experiments using online social game as a marketing tool
Boehringer Ingelheim has announced the beta launch of its first social game on Facebook, the eagerly-awaited Syrum.
22/08//12 permalink GPs also have little time for reps Doctors.net survey finds
A new survey has revealed that the majority of doctors in the UK are not looking online for information about pharma products.
14/08/12 permalink Patient community site proven popular with big pharma
MSD has teamed up with the online patient community site ‘PatientsLikeMe’ to gauge the impact of psoriasis on patients, whilst also looking to improve outcomes.
09/08/12 permalink New digital guide aims to help clinicians keep apace online
Doctors and other healthcare professionals must prepare for the rise of ‘ePatients’ in the coming years and keep apace with the evolving digital landscape.
07/08/12 permalink ‘Prostate Assistant’ records and stores PSA levels
AstraZeneca has launched a new app that helps prostate cancer patients to monitor their PSA levels.
31/07/12 permalink Partners with Assay Depot for its first virtual lab
AstraZeneca and partner Assay Depot have launched a virtual research laboratory aimed at helping its scientists create R&D collaborations.
26/07/12 permalink App will remind patients to take their medication
Janssen has launched a new digital service designed to help patients remember to take their medication.
28/06/12 permalink The ‘private social network’ now has major corporate backing
Microsoft has acquired Yammer, an internal social networking system for businesses, for $1.2 billion.
28/06/12 permalink Still some way to go before strategy might work
After Pfizer admitted defeat in the first ever ‘virtual trial’ earlier this year, it seems that we are not yet ready for this type of online recruitment.
26/06/12 permalink Hopes to increase use of its drug Beriplex P/N
Biotherapy firm CSL Behring UK has launched an app for doctors to aid the management of its anaesthetic treatment Beriplex P/N.
22/06/12 permalink Will not stop using social media for recruitment
Several months after Pfizer failed to recruit patients to its first ever virtual trial, the firm said it was looking to learn from the setback.
19/06/12 permalink University of Southampton and Roke to develop new technology
The University of Southampton and Roke Manor Research have pioneered the use of Microsoft’s Xbox technology to help stroke patients recover at home.
18/06/12 permalink Complements its severe headache drug Relpax
Pfizer has launched a new website called ‘Campaign Against Migraine’ to help migraine sufferers in the US learn more about their condition.
15/06/12 permalink For healthcare professional eyes only
NICE has launched a new app that allows users to search all medicines listed in the British National Formulary.
14/06/12 permalink But UK pharma group believes online interaction is key
Pharma’s use of digital media is posing questions that can’t yet be answered, says the new ABPI president Deepak Khanna.
12/06/12 permalink ‘It is in your hands’ campaign uses interactive video
Pfizer has released a new interactive video and website aimed at helping people with Dupuytren’s disease, a debilitating hand condition.
08/06/12 permalink App helps doctors to search oncology drug trials
Lilly has launched a new searchable clinical trial mobile app for oncologists.
22/05/12 permalink With support from industry figures such as Ben Goldacre and Sir Muir Gray
The NHS will host its first ‘hack day’ event this weekend in London, with the aim of sharing software that promotes health.
22/05/12 permalink Plans include allowing patients to email GPs for appointments
The Department of Health has outlined its plan for greater use of information technology in the NHS in a bid to help improve services for patients.
04/05/12 permalink New working group tasked with digital engagement
The ABPI has set up a new group to help pharma with its online communications.
03/05/12 permalink Bowen Craggs & Co highlights web savvy firms – and those that need improving
A new survey of leading international companies has found Roche and Novartis have the best websites in the pharma sector.
24/04/12 permalink Rival firm Genzyme complained about the site
Shire’s website for its Gaucher’s disease drug Vpriv has fallen foul of the ABPI’s Code of Conduct.
23/04/12 permalink New survey confirms the power of social networking
A third of US social media users say it could change the way they think about their medicines, according to a new poll.
23/04/12 permalink Regulator expects professional online communication
The General Medical Council is creating new draft guidance about what it expects from doctors when they are using social media.
23/04/12 permalink Looks to help doctors assess treatments for the disease
Abbott has launched a new online assessment tool that has the potential to change the landscape of ankylosing spondylitis (AS) patient management in the UK.
16/04/12 permalink But it will be emerging markets that see the full benefits
The use of cloud computing in healthcare is expected to grow to significantly in the coming years, but developed countries may miss out.
05/04/12 permalink Questions on conflicts of interest for both sides
Roche is to sponsor a Twitter-based site devoted talk about diabetes, furthering its close links with online commentators.
28/03/12 permalink Sorting through undesirable comments too onerous for the firm
Janssen has decided to take down its award-winning Psoriasis 360 page on Facebook, due to an increasing amount of troublesome comments.
26/03/12 permalink Usage also not cost effective, BMJ article concludes
Mobile phone monitoring of asthma is ‘more expensive and no better than paper monitoring’, says new research.
23/03/12 permalink Will work on Android and Apple smartphones
NICE has launched a new app that allows mobile access to all of NICE’s recommendations and advice of the past 12 years.
14/03/12 permalink DH releases video interviews on new health applications
Last month the Department of Health released ideas for new apps aimed at patients and doctors.
14/03/12 permalink Firms can now submit marketing requests via PDF form
The European Medicines Agency has launched a pilot scheme that allows pharma firms to submit new drugs electronically.
12/03/12 permalink With other devices free on the NHS, why should a patient pay for the iBGStar?
Sanofi launched its new iPhone and iPod Touch blood sugar monitor to much fanfare this week, but its high price tag raises questions over its value for money.
12/03/12 permalink New detachable device to help diabetes patients control sugar levels
Sanofi has launched a new diabetes device to help patients monitor their blood sugar levels from their phones or mp3 players.
09/03/12 permalink Features new forum for patients and updated design
A new online resource for patients with psoriasis has been set up to help them understand and manage their disease.
08/03/12 permalink Website falls foul of digital ABPI Code
Boehringer Ingelheim has breached the ABPI’s Code of Conduct over the use of its Pradaxa website.
07/03/12 permalink Patients wary of uploading medical information online
In an industry first Pfizer is to use mobile phone and web-based technology to collect study data for pharma’s first ‘virtual’ clinical trial.
06/03/12 permalink MyHealthMonitor helps patients manage diseases like MS, diabetes and COPD
A new electronic tool to help patients and their doctors monitor long-term conditions has been launched in the UK.
22/02/12 permalink An app a day keeps the doctor away
Family doctors in England could soon be asked to ‘prescribe’ apps to patients to help them manage their medical conditions.
06/01/12 permalink US regulator finally addresses pressing digital question
16/12/11 permalink Health Secretary drubbed in health reform debate
8/12/11 permalink New survey finds web users want serious information, not chat and games
29/11/11 permalink Facebook had given the URL to Merck & Co
Earlier this month Merck KGaA, which is based in Germany, had taken Facebook to court over the use of the www.facebook.com/merck name. (Read more.)
28/11/11 permalink Aimed at emerging GP commissioners
Janssen Cilag and the NHS Confederation have established a new mental health social networking site. (Read more.)
15/11/11 permalink Described as a cross between Farmville and Pokémon
Boehringer Ingelheim is developing a new Facebook civilisation game in the hopes of helping the public understand the difficulty involved in research and development. (Read more.)
27/10/11 permalink New website will be filled with comment and resources
Social media guru Alex Butler has left his former post as head of digital comms at Janssen to establish Social Moon, the UK’s first digital-only marketing and comms agency for the healthcare and pharma industry. (Read more.)
24/10/11 permalink Scammers are exploiting Twitter to entrap people into buying fake medicines.
The report, published by the department of computer science at the University of Alkron in Ohio, says that the set up of Twitter is creating an ideal environment for those wishing to peddle counterfeit drugs. (Read More.)
20/10/11 permalink Two years after launching the blog, InPharm’s web editor Dominic Tyer bows out with a final post.
This will be my last Digital Pharma post as, after two years writing the blog - and a full 12 years with Pharmafocus, I will shortly take up a new challenge within the sector.
Since launching the blog in 2009, developments in the digital realm have moved ahead with lightning speed. (Read More.)
19/10/11 permalink The last few years have seen an explosion of interest in digital marketing in the pharma sector, reflecting the wider revolution brought about by sites like Facebook and Twitter, and mobile devices in the shape of smartphones and iPads.
But has marketing to pharma’s core audience of healthcare professionals really been revolutionised by digital media?
Beneath all the excitement and hype, the truth is that digital marketing has not claimed a significant part of pharma’s marketing budgets. This isn’t to say digital marketing hasn’t had a major impact, but neither has it become the dominant medium for marketing to doctors some had predicted. In terms of how much of the average marketing budget goes on digital, the total is surprisingly low. (Read More.)
03/10/11 permalink A new NHS-backed social network has launched to provide support to patients with long-term conditions through ‘personal health planning’.
A new NHS-backed social network has launched to provide support to patients with long-term conditions through ‘personal health planning’.
Cambridge Healthcare says the new site will be free for patients to use, but that revenue from third party application developers would allow it to be self-sustaining. (Read More.)
14/09/11 permalink One year after launching its corporate blog Lilly is ramping up its use of social media.
Last week the company launched a new YouTube channel and tomorrow Lilly will make its official corporate debut on Facebook.
The company is obviously undeterred by August's Facebook changes, which forced pharma companies to allow their pages to host user comments, something the industry had previously been allowed to block. (Read More.)
9/9/11 permalink Bayer UK was recently ruled to have breached the ABPI Code of Practice by promoting prescription-only medicines to the general public via Twitter.
This was an embarrassing and unfortunate incident for the company, but I don’t believe it needs to scare UK pharma away from digital media.
01/09/11 permalink “This, is not a phone,” said Mark Blayney Stuart holding up his BlackBerry. “It’s a very powerful computer that happens to make phone calls.”
The head of research at the Chartered Institute of Marketing, Mark has been pondering the future of smart phones and marketing for a new CIM report on the subject.
He was speaking at the PM Society’s Digital Showcase meeting in London in June and presented some of the latest ideas and trends from the consumer world of mobile marketing. (Read More.)