RFA Advertising & Marketing Ltd

In addition to offering online creative campaigns, flash-based interactive meeting tools, tablet PC details, e-details, website design, build and hosting, RFA and its European network, EUNOMA, are at the forefront of the digital revolution in pharma, utilising all the functionality of the new wave of slate PC’s.

Using a bespoke content management system and data platform, content can be created, certified and deployed centrally. This avoids the app store, thus ensuring data security and confidentiality. The platform is enterprise-ready and ensures IT compliant versioning, reporting and documentation.
Our CLM functionality allows feedback from users to be collected and analysed either in a stand-alone web dashboard or integrating with clients’ existing CRM systems.

Using a bespoke ‘self-service’ app, a device can be fully configured to company IT policies and provided with content remotely. Content can also be regionalised or even individualised and, should a device be lost or stolen, it can be remotely wiped.

We are firm believers that ‘content is king’ and, as such, there are no restrictions on how content can be displayed or manipulated.

We manage and maintain over 1200 iPads and over 50 applications in the field in UK, Europe and the US, and are finding that it is revolutionising the way a pharma representative can interact with a healthcare professional, compared to a static paper-based or tablet PC detail.