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Patients are demanding a greater say in their treatment, but how should pharma respond to these newly-empowered consumers of their products

New MHRA guidelines governing pharma's disease awareness campaigns should help clear up confusion about what can be communicated to consumers.

How can pharma protect the millions of pounds it originally invested in a growing mountain of websites?

A look at the role pharmacoeconomists play within the industry.

The pharma industry and bad publicity seem to go hand in hand, but do you know what to do when things threaten to spiral out of control and become...

Keeping pace with changes in the health system can pay dividends to the strategically focused pharma company.

A look at the gap between what PCOs want from the industry and what companies are actually providing.

It seems self-evident to launch a product as soon as possible after approval, but many companies fail to achieve this with consistency. What's...

The Government's Medicines Partnership scheme offers great opportunity for pharma companies to become actively involved in improving patient...

Is it really possible to measure your IT?

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