Ketchum wins International Consultancy of the Year award
pharmafile | November 3, 2011 | News story | Medical Communications | Ketchum, Ketchum Pleon, PR
Ketchum Pleon has accepted the International Consultancy of the Year award on behalf of the global firm Ketchum at the recent PRWeek Awards ceremony held in London.
The agency and its client Allergan also received a PRWeek Award for campaigns in the Ethical and OTC Consumer Healthcare category.
PRWeek commented: “Two years have passed since one of the largest mergers in PR history, between Ketchum and Pleon. But the agency has not rested on its laurels.”
“Behind every great award are people – on both the client side and agency side – who’ve put in a tremendous amount of work,” said Avril Lee, partner and chief executive, Ketchum Pleon London. “We take great pride in partnering with our clients to help them reach their business goals by keeping our focus on best-in-class counsel, creative ideas and measurable results. We have much to celebrate today.”
In addition to winning International Consultancy of the Year, Allergan with Ketchum Pleon and the Royal College of Surgeons won a PRWeek Award for the “Shedding the Pounds” campaign in the Ethical and OTC Consumer Healthcare category.
Ketchum Pleon and its clients were also shortlisted for work in several categories, including P&G Professional’s Flash and Febreze brands, which was a finalist in the Business Marketing Communications category for “Profiting from Freshness: Helping Hospitality Operators Realise the Benefit of Fresh First Impressions,” and Philips’ “Parallel Lines” campaign (as part of OneVoice), which was shortlisted in the Technology category.
PRWeek editor Danny Rogers said the awards judges were looking for campaigns that demonstrate “creativity, delivery against specified objectives and understanding of the audience, and an appreciation of the role of PR in the wider business strategy.”
In 2011, Ketchum was named a Top Place to Work in PR by PR News for the second straight year, was the winner of two Global SABRE Awards, and was named to the InformationWeek 500 for the third year in a row.
Ketchum won a Cannes PR Lion, nine PRSA Silver Anvil Awards, and 18 SABREAwards earlier this year. It was also named Greater China Consultancy of the Year by the Holmes Report, and earned a third consecutive PRWeek Campaign of the Year. In addition, Ketchum Pleon London was named a Top Place to Work in the UK by the Great Places to Work Institute, which marks the office’s sixth appearance on the list.
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