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Succinct to join OPEN Health

Published on 03/02/12 at 11:28am

Specialist med comms consultancy Succinct Communications is to be acquired by the OPEN Health group.

OPEN Health is part of the Chime Communications group, which includes the UK’s largest PR Group, Bell Pottinger, and the award-winning consumer agency, VCCP.

Succinct will provide the medical communications backbone within the recently-formed OPEN Health group.  The current med comms business within OPEN Health (OPEN Minds) will be re-branded as Succinct, but there will be no changes to existing services and all client contracts will remain in place.

The companies say the move will provide clients with an unparalleled range of consulting skills spanning medical communication, advertising, brand development and public relations.

The Succinct leadership team of Sean McGrath and Lisa Dodgshon will form a new executive board alongside OPEN Health’s Sandy Royden, David Rowley and Roger Selman.

Sean McGrath, chief executive at Succinct says: “The opportunity to join forces with OPEN Health comes at a perfect time for Succinct.  We are ambitious, growing quickly and feel we now need to work with others to fulfil our huge potential. A number of companies approached us, but we were impressed with the leadership team at OPEN Health, as well as sharing their views on how to meet changing client demands to succeed now and in the future”.

Amersham-based Succinct was founded in 2000 and has carved out an unsurpassed reputation as an industry leader in med comms, particularly in high-cost specialist medicines, oncology, publication planning and market access.  The team comprises 40 professionals and boasts an impressive UK and global client list, including Sanofi, Roche, GE, MSD, GSK, Amgen and the British Oncology Pharmacy Association (BOPA).

David Rowley, chief executive, OPEN Health: “We are absolutely delighted that Succinct will become part of OPEN Health. The Succinct brand is synonymous with delivering exceptional med comms to the healthcare industry, and further strengthens our commitment to build a market-leading health communications company”.

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