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Lucid Communication joins forces with Luther Pendragon

Published on 01/08/12 at 10:37am
Luther Penddragon image

Communciations agency Luther Pendragon has purchased PR firm Lucid Communication to help expand its US client base.

The deal will see Lucid’s two principals, Caroline Wagstaff and Ruth Starling, become directors and shareholders in the newly enlarged business.

Lucid’s clients include leading players in the Lloyd’s of London insurance market, multinational corporate and marine insurance businesses and top-tier professional services firms.

Luther Pendragon covers a number of communication areas including healthcare, and has clients including Bristol-Myers Squibb, the Royal Pharmaceutical Society and GE Healthcare.

Lucid also has a growing presence in the US, offering a platform for Luther Pendragon to expand its American client base - Lucid’s team in London will move to Luther Pendragon’s offices in Ludgate Hill.

Simon Whale, managing director at Luther Pendragon, said: “The last few years have shown that firms in the financial and professional services sectors have an increasing need to promote their services and defend their reputations. Lucid have that expertise in depth and will add great weight to our credentials in this area.

“We’re delighted that Lucid will be joining us. It represents another vital step in fulfilling our objective of offering clients across a wide range of sectors a complete corporate communications service, underpinned by the passionate attention to detail and highest quality client care that both Luther and Lucid are built upon.”

Ruth Starling said: “Luther’s broad corporate communications expertise, including services such as financial public relations, public affairs and their social media savvy put us in the sweet spot of being able to offer the full range of joined up communications - which is exciting for clients and exciting for us.”

Ben Adams

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