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New healthcare consultancy firm launched

pharmafile | August 5, 2013 | News story | Medical Communications MSI, dancer, redbow 

Former managing partner with the MSI consultancy Jonathan Dancer has launched his own healthcare strategy agency, Redbow Consulting Group.

Dancer announced the news adding that he believes value is at the heart of all true marketing.

“If companies are not creating value or enhancing what they already have, they have nothing to exchange with their customers and their marketing is merely a communication exercise.

“We have to ensure that we are creating value and that there is a fair and equitable exchange. Reputation is built on trust – working together with our clients, we aim to create the value that will engender that trust and ensure that Society truly believes in what we are doing.”

The consultancy’s key strengths he added lie in the areas of strategy, marketing, organisational and team challenges for healthcare clients in domestic and international markets.

Dancer is a consulting professional and draws on many years’ experience in the pharmaceutical industry and in healthcare strategy, consulting across a wide range of therapy areas in the UK, Europe and the US.

Brett Wells

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