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Cello unifies all its health agencies

Published on 03/03/14 at 10:15am
Cello image
Some of the key personnel involved in the move include (L-R): Jane Shirley, chief executive, Cello Health Europe, joint chief executive, Cello Health Insight; Stephen Highley, chairman, Cello Health, Group Corporate Development director Cello Group; Julia Ralston, chief executive, Cello Health USA, global head, Cello Health Communications

The Cello Group has unified all its health-orientated agencies in order to operate under one umbrella brand called Cello Health.

The new group has been formed from the five existing businesses which have been working under an integrated leadership team: Insight Research Group, The MSI Consultancy, Cello Business Sciences, MedErgy HealthGroup and Mash Health Group. 

Stephen Highley, chair of Cello Health, said: “Integrating our capabilities under one brand - Cello Health - will provide our clients with the benefits of a truly unified approach.”

The firm says its new offering will consist of three distinct capabilities:

  • Cello Health Insight: global marketing research and customer insight
  • Cello Health Consulting: strategic consultancy
  • Cello Health Communications: evidence and engagement. 

Cello Health says the move reflects industry pressure to optimise the potential of molecular assets and demonstrate value, whilst recognising the loss of blockbusters and the subsequent impact of this upon resources to bring brands to market. 

Highley added: “Healthcare businesses are looking for new ways to address the complex and changing environment. Many agencies talk integrated thinking, but in reality this is rarely the case. This results in constant re-briefing, muddled thinking and confusion.

“By combining our extensive mix of capabilities, we will enable clients to look at complex market challenges through multiple lenses, to take critical decisions with greater confidence, and deliver commercial and clinical success in today’s healthcare landscape.”

Brett Wells

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