Packer Forbes and emotive join forces
pharmafile | June 24, 2014 | News story | Medical Communications | Packer Forbes, agency, comms, digital, emotive
Med comms agency Packer Forbes Communications is teaming up with healthcare digital experts emotive to strengthen their offering to clients.
Joella Webber, managing director of Packer Forbes, says: “We have been working with emotive on a number of projects recently and we are delighted to announce a more formal collaboration, which enables us to quickly tap into emotive’s wide knowledge and experience of delivering digital and social media strategy and programmes within the healthcare arena.
“This means we can continue to deliver in-house, insightful counsel and communications programmes in response to client challenges, with strengthened digital and social media communications outputs.”
By 2015 it is estimated that 15 billion devices will be connected to the internet, meaning there will be two devices for every person on the planet.
The agencies say that being able to provide truly integrated communications solutions, which utilise traditional activities alongside digital and social media channels, ‘is critical’ in today’s environment to ensure the delivery of “compelling, creative, targeted and far-reaching communication”.
Client services director of emotive, Stephen Dunn adds: “We are delighted to continue collaborating with Packer Forbes on a project by project basis.
“We believe this kind of relationship between agencies who each offers their own unique set of competencies and expertise, delivers a winning combination for clients; offering best-in-class solutions to today’s healthcare communication challenges.
“We are extremely excited about the opportunities that this collaboration will bring and look forward to continuing the close working relationship we have already developed.”
emotive has for 12 years worked in healthcare to help life science firms deliver their messages to patients and healthcare professionals, whilst Packer Forbes has been delivering medical communications programmes for over two decades.
The companies say that this collaboration means they are both now in a stronger position to gather expert opinion and provide clients with service and communication programmes.
Ben Adams
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