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Twitter launches new initiative to direct users towards credible information on vaccines

Published on 17/05/19 at 09:27am

Twitter will now present users with a pinned tweet directing them towards reliable information on vaccines, according to a blog post from Del Harvey, VP, Trust and Safety, at Twitter.

Users who search for certain keywords associated with vaccines will now be shown a post from a trusted partner which will direct them towards credible public health information on vaccines.

In the US Twitter have partnered with the U.S. Department of Health & Human Services, who will point users towards their site

The firm has in the past taken a similar approach to terms associated with suicide and self-harm. The San Francisco-based firm already ensure that “advertising content does not contain misleading claims about the cure, treatment, diagnosis or prevention of certain diseases and conditions, including vaccines.”

According to Twitter: “The new search prompt is available on iOS, Android, and in the United States (in English and Spanish), Canada (in English and French), UK, Brazil, Korea, Japan, Indonesia, Singapore, and in Spanish-speaking Latin American countries.”

Louis Goss

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