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Does healthcare copywriting break the rules?

October 8, 2003
Medical Communications copywriting

In the heady world of consumer advertising, much has been written about copywriting. Imaginative titles ranging from the unforgettable The …

Feature

Is pharma forever in the box?

October 8, 2003
Sales and Marketing marketing ideas

Most people would agree that in business we need new and compelling ideas. But it always intrigues me that so …

Feature

EDC: electronic data capture or eliminating data corruption?

October 8, 2003
Research and Development clinical trials, electronic data capture

Managing a successful clinical trial is probably one of the hardest tasks known to man. Getting a drug to work …

Feature

Collaboration across the pharma industry

October 8, 2003
Research and Development collaborations

Feature

Launch summery…

October 8, 2003
Sales and Marketing product launch

The summer period is traditionally a quiet time for the pharmaceutical industry, especially when it comes to product launches.

Feature

Cancer research map unveiled

October 8, 2003

News

Health authorities blocking change, say PCTs

October 8, 2003
NHS, NHS Alliance

 Strategic health authorities are too far removed from PCTs to help them innovate as they work on their plans for …

News

Prilosec OTC launch delayed

October 8, 2003

Procter & Gamble's proposed launch of an over-the-counter version of AstraZeneca's blockbuster Prilosec will be delayed after the FDA requested …

News

Key products drive Aventis in Q3

October 8, 2003

News

Pharma satirist nearly unmasked

October 8, 2003

The anonymous prankster behind the pharma industry satire www.selldrugs.net has broken his silence in an exclusive interview with Pharmafocus.The website, …

News

Network to encourage

October 8, 2003

The NHS is to be given more support to work in partnership with local authorities with the establishment of the …

News

BMS to restate $2bn earnings

October 8, 2003

Bristol-Myers Squibb has been forced to restate more than $2 billion of earnings as a result of what it terms …

News

AstraZeneca exits NicOx collaboration

October 3, 2003

French biotech company NicOx has seen its shares lose nearly 25% of their value after AstraZeneca abandoned a joint venture …

News

Delays push SkyePharma back into red

October 3, 2003
Sales and Marketing

Drug delivery specialist SkyePharma losses grew in the first half of 2003 to £18.6m due primarily to delays to several …

News

Effective relief?

October 3, 2003
Research and Development sme, tax relief

Feature

What’s my motivation?

October 3, 2003
Business Services recruitment

I was chatting recently to a friend in the industry, and he was telling me about his recent national sales …

Feature

Our tongue-tied patent system

October 1, 2003
Sales and Marketing EU, patents

The concept and creation of the Community Patent has been discussed without success for over 30 years, but substantial progress …

Feature

Pharmaceutical IT recruitment

October 1, 2003
Business Services IT, recruitment

Most pharma companies split IT use into several different core groups, where other commercial companies will usually keep IT within …

Feature

Pick’n’mix for sales success

October 1, 2003
Sales and Marketing recruitment, sales, sales representatives

A recent look at InPharm.com reveals that there are currently more than 2,200 vacancies in the pharma industry, the vast …

Feature

The power of text

October 1, 2003
Medical Communications advertising, digi pharma, dtc

After a rocky start, advertising on the web has started to take off. Spending will pass $8 billion in the …

Feature

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