LEC appoints joint creative directors

Lane Earl Cox has promoted Harry Armfield and Kim Hughes to the position of joint creative directors.

Harry and Kim have worked closely together for the last two and a half years in a partnership that has resulted a 2009 PM Society Advertising Award for for Caelyx and contributed to a string of important new business wins.

Harry has been with the Uxbridge, UK-based advertising agency for almost three years. He has over 30 years experience in pharmaceutical and consumer agencies, and at one time successfully ran his own medical agency, Faraday, as creative director partner.

Kim has been with LEC since 1994, and over the years has art directed some of their most successful campaigns.

LEC’s managing director Mike Lane said: “Much of LEC’s recent success can be attributed to the creative excellence encouraged by Harry and Kim.

“I was a client of Harry’s many years ago when I was on the client side. His writing ability and all-round creativity is to be admired. Combine that with Kim’s wonderful art direction and motivating presentations and you have a marriage made in heaven.”