Now you’re talking . . . . . .
The technology’s in place: the freedom to find the information, education or interaction you want, wherever you happen to be. Then use it, respond to it and share it.
For pharma companies, this means you can communicate directly with your professional, consumer and internal audiences, one-on-one. And provide the knowledge, evidence and reassurance they want – not in reams of text, but in highly-digestible video, rich media, live webcasts and social tv channels.
Social Networking links:
youtube
There are six jobs to do here:
Create it
Plan and create compelling stories that deliver your brand message
Develop it
Establish the channels through which customers can access, respond and even contribute to
Find it
Lead them to it with digital, search and social marketing
Watch it
Provide content in an engaging format
Share it
Via platforms that allow interaction and collaboration
Track it
And closely monitor the conversation and demonstrate ROI
Brandcast Health has an instinct for these disciplines, and experience in getting the attention of medical professionals and healthcare consumers. We are the team behind multi-award winning ecancermedicalscience.com – Europe’s leading cancer communication platform – and media-rich websites and social networks for HCA’s group of private hospitals in London. We work with some of the worlds leading healthcare brands.
Let’s talk soon.