Ipsos Health Division

Key Contacts:

Sarah Phillips - Head of Health

Ian Catchpole - Director

Karen Swords - Director

Richard Habis - Business Development Director

Lucy Owen - Associate Director

Status: Part of the Ipsos S.A. Group of Market Research agencies.

Established: 1946

Number of local staff: 950+ 

Positioning Statement:

A leading international research agency, with specialist healthcare expertise to assist our clients identify opportunities, develop and market successful products, then track their performance in what is an increasingly competitive marketplace.

We offer a full service to a wide range of clients - manufacturers, their advertising and PR agencies, charities and Government departments - combining market knowledge with research expertise at both a local and global level.

With specialists in both Qualitative and Quantitative techniques, Ipsos MORI Health prides itself in being able to offer solutions to all market problems:

Expertise:

• Market definition and sizing
• Identification of market needs and sales drivers
• Concept screening and forecasting
• Concept refinement and target market identification
• Positioning optimisation
• Pricing and volume forecasting
• Packaging research
• Advertising testing and tracking
• Market segmentation
• Performance tracking
• Portfolio management

Services:

• Ipsos Ailment Panels
• Capibus UK, Europe and Global Omnibus
• Qualitative Workshops