Skip to NavigationSkip to content

Digital Pharma: A Year in Digital (2/5)

Published on 10/12/09 at 10:52am
Kai Gait
GlaxoSmithKline's Kai Gait

Favourite use of digital (pharma)

Creative Lynx & Jansen-Cilag's Concerta XL Tablet PC campaign

Favourite use of digital (non-pharma)

BBC iPlayer

Favourite social media initiative (pharma)

Boehringer and Twitter - a brave step forwards for pharma in a new channel

Favourite social media initiative (non-pharma)

Twitter - a brilliant way to share and collaborate but in a small space. Makes people cut out the waffle ;-)

Most significant online event for pharma in 2009

The FDA social media event - for getting them to discuss openly

How would you summarise pharma's use of 'digital' in 2009

A lot of the activities are very 'same-old-stuff', but a few companies pushed the boundaries in trying new channels.

A good leap forwards for those prepared to try!

Kai Gait is digital commerce marketing manager at GlaxoSmithKline. He is involved in developing innovative digital strategies and tools to engage with healthcare customers. Kai and the Digital Commerce team were recently behind the GSK UK product information website,

Over the next week some of European pharma's foremost digital exponents have kindly agreed to share their online highlights from the year. The series continues on Monday with Roche's head of corporate internet and social media Sabine Kostevc.

Blog footer

Mission Statement is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, pharma events, pharma service company listings and pharma jobs,
Site content is produced by our editorial team exclusively for and our industry newspaper Pharmafocus. Service company profiles and listings are taken from our pharmaceutical industry directory, Pharmafile, and presented in a unique Find and Compare format to ensure the most relevant matches